Colllinson
ABM Campaign
The challenge
Loyalty programs are no longer just about points and satisfaction. Customers expect more. Collinson wanted an ABM campaign driving banks in the GCC to upgrade to loyalty programs that deliver more—customer delight, higher engagement opportunities, and the ability to innovate new rewards ideas.
The head-turning idea
To show how Collinson’s consulting experience, intelligence, and skill results in first-class loyalty platforms that deliver more—to banks and their customers.
We delivered creative and content for the full ABM campaign programme including: landing pages, content hub, ebooks, insights guides, nurture emails, social posts, programmatic, webinars and videos.
The ABM campaign significantly boosted sales pipeline, with a 75% marketing revenue share (from May to August 2023). And an 8% overall pipeline attribution.