Cognizant
ABM Campaign
The challenge
Create adcepts for an ABM campaign, that will turn heads and open doors to a full content experience.
No matter how much data organizations gather from various global sources, they can’t maximize its value unless they can access it, apply intelligent analysis, align it with business strategies, and act wisely on the insights it reveals.
The head-turning idea
For data to be king, you need a king maker, and this route challenges the perceived status quo and tells organizations to make a step-change in how they use data—to transform its value.
BIG typographic headline statements are disruptive, provocative, eye-catching—and drive audiences to read on.
