Genesys
ABM Campaign
The challenge
Genesys wanted an ABM campaign concept to tell how its consistent, omnichannel experiences deliver greater visibility, engagement, and compliance to help HMRC to get more tax right and drive societal growth.
With agents constantly up against it, morale often takes a hit; adding to HMRC’s pressure to achieve the expected tax.
The head-turning idea
Positioning HMRC employees as the heroes who, with the Genesys platform helping turn this around, will see their efforts close the tax gap; helping businesses and the wider society.
