PWC
ABM Campaign
The challenge
To make sure targeted contacts among clients and prospects are thinking about us, while they’re OOO for the summer, by enhancing their precious personal time, not interrupting it.
The head-turning idea
Aligned with three campaign pillars —innovation, transformation, and collaboration — we created DM pieces that resembled a mix tape, that linked to a personalised playlist.
Who doesn’t feel loved when they get a mix tape?
