Thales + Imperva
Brand awareness
The challenge
With so many cybersecurity vendors in the marketplace offering similar ways to protect data, applications, and individuals, being distinctive is a big ask.
We needed to find a way to tell the story of how the Thales + Imperva cybersecurity offering enhances protect by enabling businesses to see cyber threats in new and more detailed ways.
The head-turning idea
When you can see who, what, and where is at risk, you can act quickly to protect yourself, your assets, and your business. And in the wild, survival depends on being alert to any possible threat.
This creative route is assertive, unusual, and intriguing. And talks about the positive outcomes that are possible, when businesses have the ability to see risk differently.
