Avaya
ABM Campaign
The challenge
Avaya aimed to expand within NHS accounts by delivering targeted
messaging and supporting sales teams. Despite abundant healthcare content, Avaya sought a more personalised approach through Account-Based Marketing (ABM). This strategy would optimise communication channels, driving sales in this crucial sector.
The head-turning idea
A well crafted full-funnel ABM campaign with a central content hub to steer audiences down. We created a use-case vision pack and a brand video illustrating Avaya's dedication to fostering connected ICS structures within the NHS.
This established Avaya as the NHS's preferred digital transformation partner.
The results
> 150% ROI
26 opportunities
+1 million impressions
219 healthcare leads
62 NHS leads
> 1.5 email opens
