<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.nickandpete.co.uk/insights</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-06</lastmod>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/insights/ready-to-brief</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/d9118753-23ca-49ad-958a-08ec189c2fe6/thumbnail_checklist.jpg</image:loc>
      <image:title>insights - Ready to brief? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/insights/human-life-exists-in-b2b-so-write-like-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/b7b2c871-c61c-4b9f-baab-b06fee60425a/thumbnail_copy.jpg</image:loc>
      <image:title>insights - Human life exists in B2B. So, write like it. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/insights/tired-of-seeing-same-old-same-old-b2b-visuals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/5d41740f-8120-47c2-9e17-68824b185cc1/thumbnail_art.jpg</image:loc>
      <image:title>insights - Tired of seeing ‘same-old, same-old’ B2B visuals? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/insights/the-great-b2b-un-boring</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/1332ff0b-73da-46e9-ae96-1003bee73702/POST_20_01_2026_web.jpg</image:loc>
      <image:title>insights - The great B2B un-boring - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/fd39b525-0cec-4128-90b1-9d08ed00351a/CRC_hero.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/2a38dd50-074d-475c-860f-10b982658e05/OGCS_hero.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/dd117742-5ca7-451c-9914-c62a3fd136d1/OTFC_hero.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/about-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/2101939d-801b-4dce-a5cc-0d4b6e98bb59/nick_1.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/f3b04dde-9993-46b8-90fa-6bb4c253fff8/pete_1.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/bbafad27-7fd6-4f6e-9731-af5445421b3d/linkedin.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/bbafad27-7fd6-4f6e-9731-af5445421b3d/linkedin.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/creating-culture</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/ba279038-6d3a-45e9-a871-206ee3108879/culture.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/5055c21c-eae3-4f46-9a03-0499be0bbd59/service_COD.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/bfa67573-7bbc-4e3e-8529-94c85d66e11c/service_CDS.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/b4ebd2a6-f042-40f5-95fe-384a6d028e76/service_OTFC.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/campaign-ready-creative</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/fd39b525-0cec-4128-90b1-9d08ed00351a/CRC_hero.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/on-going-creative-support</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/2a38dd50-074d-475c-860f-10b982658e05/OGCS_hero.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/on-the-fly-creative</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/dd117742-5ca7-451c-9914-c62a3fd136d1/OTFC_hero.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-27</lastmod>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/work/collinson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/64472a6e-d39c-454f-ab7b-231253b6e868/C_10.jpg</image:loc>
      <image:title>Work - Collinson - ABM in banking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/96a85861-4f1f-4be1-b6ca-34f7337efb17/CG_3.jpg</image:loc>
      <image:title>Work - Collinson - ABM in banking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/d387a2ab-5e8e-40f5-85aa-2df5ccf36060/CG_2.jpg</image:loc>
      <image:title>Work - Collinson - ABM in banking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/126d3927-0b35-4acf-a5e2-24329fddc585/CG_4.jpg</image:loc>
      <image:title>Work - Collinson - ABM in banking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/e41ad22b-34b1-499a-873d-1c753904773b/CG_5.jpg</image:loc>
      <image:title>Work - Collinson - ABM in banking</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/work/colt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/8af2d7f8-c047-4315-a920-a82dbbe3be38/colt_1A.jpeg</image:loc>
      <image:title>Work - Colt - Internal comms</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/bb58d207-eb7d-4ddd-a67b-32cb367af3c4/TBC_1.jpg</image:loc>
      <image:title>Work - Colt - Internal comms</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/b55b93b1-a2c5-4ecc-9aa1-b1b7bacb835f/TBC_2.jpg</image:loc>
      <image:title>Work - Colt - Internal comms</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/7220cfa2-a291-430f-b75d-a6e9724ba135/TBC_3.jpg</image:loc>
      <image:title>Work - Colt - Internal comms</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/1f77ec66-cb02-440a-a6d2-757b9e67ab25/TBC_5.jpg</image:loc>
      <image:title>Work - Colt - Internal comms</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/work/cognizant</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/08a75d22-f15a-46c5-a5d3-7d88618f490a/Cognizant.jpg</image:loc>
      <image:title>Work - Cognizant - Brand awareness</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/work/ncc-group</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/a691a9a4-66b3-4876-b357-9ed98c7bbded/NCC_3.jpg</image:loc>
      <image:title>Work - NCC Group - Brand awareness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/85db9104-9698-4fe1-b3e0-9ae43c0ceea5/Pronto3.jpeg</image:loc>
      <image:title>Work - NCC Group - Brand awareness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/a1a27b42-cb8a-4e94-9dc8-6ea17349c071/NCC_5.jpg</image:loc>
      <image:title>Work - NCC Group - Brand awareness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/2c6596b3-f97c-4adc-bb27-ca7345ccdecd/Pronto2.jpeg</image:loc>
      <image:title>Work - NCC Group - Brand awareness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/730a09b7-a923-4dc9-b663-b0bbb7199fb2/NCC_2.jpg</image:loc>
      <image:title>Work - NCC Group - Brand awareness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/7f116244-a740-4c65-9153-4ae22d421de3/P_1.jpg</image:loc>
      <image:title>Work - NCC Group - Brand awareness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/56263090-fdc1-4ba2-8009-daf45428b0cf/NCC_6.jpg</image:loc>
      <image:title>Work - NCC Group - Brand awareness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/b134205e-d67f-4257-96e7-18dbf115dc90/P_3.jpg</image:loc>
      <image:title>Work - NCC Group - Brand awareness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/f4a704da-29f4-489a-96fe-0057a35846fa/P_2.jpg</image:loc>
      <image:title>Work - NCC Group - Brand awareness</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/work/genesys</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/be8c7c84-27ed-4093-8a6b-96c793f4455d/Genesys.jpg</image:loc>
      <image:title>Work - Genesys - ABM to HMRC</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/work/avaya</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/67ca5ec9-97c6-499c-95d9-33f0c54c1441/Avaya_1A.jpg</image:loc>
      <image:title>Work - Avaya - ABM in healthcare</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/30c4213b-1710-434b-9f32-5f34af47af51/Avaya_4.jpg</image:loc>
      <image:title>Work - Avaya - ABM in healthcare</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/0d27a6f7-410d-46c9-b7c2-5d25c9e57d35/Avaya_2.jpg</image:loc>
      <image:title>Work - Avaya - ABM in healthcare</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/386dacb9-6e44-4574-a6e7-967c6e6a98a2/Avaya_3.jpg</image:loc>
      <image:title>Work - Avaya - ABM in healthcare</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/work/zendesk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/81757866-739e-4393-b69e-2b6a8d30cf44/ZD_3.jpg</image:loc>
      <image:title>Work - Zendesk - ABM in retail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/b4ddae25-56f6-481f-a2ca-61868e42dcdf/ZD_1.jpg</image:loc>
      <image:title>Work - Zendesk - ABM in retail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/3c74e4b5-0a50-49cc-91d6-97bb2d99a066/ooh.jpg</image:loc>
      <image:title>Work - Zendesk - ABM in retail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/c7d4fbda-661c-4a8c-a683-c301c4a8ce57/podcast.jpg</image:loc>
      <image:title>Work - Zendesk - ABM in retail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/59385009-197f-4aea-8f87-6360f86db443/report.jpg</image:loc>
      <image:title>Work - Zendesk - ABM in retail</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/87120f01-462a-426c-af2a-6fc2e003f86d/roundtable.jpg</image:loc>
      <image:title>Work - Zendesk - ABM in retail</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/work/pwc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/d8cf7f53-d3c4-4e33-945a-34a620e7cb67/pwc_3.jpg</image:loc>
      <image:title>Work - PWC - Stay-in-touch DM</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/c4fbd5f9-08fe-4d9a-872f-7580ae0c7162/hero_1a.jpg</image:loc>
      <image:title>Work - PWC - Stay-in-touch DM</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/f943d8fd-2db5-463f-9107-c0129ca0c091/pwc_2.jpg</image:loc>
      <image:title>Work - PWC - Stay-in-touch DM</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/b468b43a-2619-45e5-96eb-7b625bc80223/pwc_1.jpg</image:loc>
      <image:title>Work - PWC - Stay-in-touch DM</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/work/ciena-smko</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/e3b87deb-350c-430c-be7a-3266258e30c6/1_a.jpg</image:loc>
      <image:title>Work - Ciena - Virtual kick-off</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/c110c29c-935d-435b-b662-f1ec28b32131/3.jpg</image:loc>
      <image:title>Work - Ciena - Virtual kick-off</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/a4bc006c-009b-4284-be60-68ddfe9b84b4/4.jpg</image:loc>
      <image:title>Work - Ciena - Virtual kick-off</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/1084842d-ac5f-4e74-b1f1-f5d6d69af60d/5.jpg</image:loc>
      <image:title>Work - Ciena - Virtual kick-off</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/73155d1f-d228-4702-bd43-02f414c1ad11/2a.jpg</image:loc>
      <image:title>Work - Ciena - Virtual kick-off</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/work/clari-ooh-display-ads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/f4fda942-8440-4cc1-be4b-a031d72ca8d3/clari_1.jpg</image:loc>
      <image:title>Work - Clari - OOH Display ads</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/d1cdf16d-f84c-4f46-b48d-127552446e95/clari_3.jpg</image:loc>
      <image:title>Work - Clari - OOH Display ads</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/06179330-eeca-42b3-8d77-19f8a2d08868/clari_2.jpg</image:loc>
      <image:title>Work - Clari - OOH Display ads</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/007cd2b9-d379-4348-98ff-e107469e9972/clari_4.jpg</image:loc>
      <image:title>Work - Clari - OOH Display ads</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/work/thales-imperva-brand-awareness</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/f69613c6-c233-47ff-b9ae-8dd18dcdb684/Thales_1b.jpg</image:loc>
      <image:title>Work - Thales + Imperva - brand awareness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/7391c2a0-b638-4f22-8117-4c9f73ecc903/Thales_5.jpg</image:loc>
      <image:title>Work - Thales + Imperva - brand awareness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/b25f09e6-51d4-4b82-858f-53aceced2fb8/Thales_2.jpg</image:loc>
      <image:title>Work - Thales + Imperva - brand awareness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/5c94e1c4-2da7-4e28-9cc5-4ed746713a2e/Thales_4.jpg</image:loc>
      <image:title>Work - Thales + Imperva - brand awareness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/57e196eb-c1c5-4baa-a9c5-4568c6fd5a70/Thales_3.jpg</image:loc>
      <image:title>Work - Thales + Imperva - brand awareness</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/work/medtronic-abm-in-hospitals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/4b73a82f-1b08-44b0-a968-4cb1e1c03cbf/Medtronic_1.jpg</image:loc>
      <image:title>Work - Medtronic - ABM in hospitals</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/0be72e3d-57a6-4bf6-974b-f2541d0f50f5/Medtronic_2.jpg</image:loc>
      <image:title>Work - Medtronic - ABM in hospitals</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/cd9f8640-5fb9-49c2-8736-e7a9ab02ccf7/Medtronic_3.jpg</image:loc>
      <image:title>Work - Medtronic - ABM in hospitals</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/5aa593ac-7e7c-4c46-9cf6-2cd27a840416/Medtronic_4.jpg</image:loc>
      <image:title>Work - Medtronic - ABM in hospitals</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickandpete.co.uk/work/clari-ai-global-launch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/9be035eb-b556-4609-b9af-84e2a5702864/Clari_AI_LP.jpg</image:loc>
      <image:title>Work - Clari - AI Global Launch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/b3dc5e87-0cf8-49ac-aa2f-f502c8d86a95/Clari_AI_ads.jpg</image:loc>
      <image:title>Work - Clari - AI Global Launch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65e9f591ddb2b02c04f7d5ca/707115aa-14a2-4859-aa96-d251efaac2d6/Clari_AI_carousel.jpg</image:loc>
      <image:title>Work - Clari - AI Global Launch</image:title>
    </image:image>
  </url>
</urlset>

